The Romans Continues Global Expansion with Amsterdam Opening

Creative comms agency, The Romans, has opened its fourth global office in Amsterdam. It follows hot on the heels of launches in Brooklyn and Dubai over the past twelve months, with further international expansion imminent. 

The office will be spearheaded by Sophie Nicholson, who joins as Partner. Nicholson, who has been based in Amsterdam for several years, joins from Havas owned agency One Green Bean, where she was most recently EMEA Head of PR.

Her career spans stints at H+K Strategies in London and Hausmann Communications in Australia, before joining One Green Bean seven years ago. Her experience spans a breadth of global, regional and local remits for consumer and corporate clients, most recently TJX Europe (TK Maxx and Homesense), Reckitt and Nestlé. She also led multi-award winning creative work for Expedia and Virgin, and has developed DE&I and ESG communications strategies and creative campaigns for household brands. She was listed in the 2023 PR Week Powerbook. 

The agency will focus on delivering creative campaigns across PR, social and influencer, for domestic and international brands and sports and entertainment properties.

The agency, which now has a headcount of over 100, has been on an international growth drive over the past year. It now boasts four female equity partners, with Nicholson joining Lucy McGettigan (UK), Sarah Jenkins (US) and Ally Dewar (Dubai). It has also been building out its sector specialism focus with former BBC and Twitter comms chief, Sam Hodges, joining earlier in the year, as well as its ongoing work in the sports comms and sponsorship space led by Joe Burdon and Charlie Brown.

Sophie Nicholson, partner at The Romans, said: “Amsterdam is full of eclectic creative energy, an internationally minded population and its diverse cultural landscape is popping.

“The market here demands creative innovation apace with consumer trends and an evolving media landscape. From local to global, brands want to disrupt, do things differently and create impact and connections with their audiences. That’s what The Romans do best. I couldn’t be more excited to bring The Romans’ signature global mindset and best-in-class creativity, blended with local connectedness, to The Netherlands.

Joe Mackay-Sinclair, CEO of The Romans added: “Amsterdam has always been top of our target list: the culture, the creativity, the canals, what’s not to love? Plus, we’ve been building a really strong roster of clients headquartered in the Netherlands such as Heineken and Upfield, so it was no-brainer. As we continue to focus on getting bigger without getting boring, attracting the world’s best comms talent is currently my singular job description. Sophie absolutely epitomises what we look for when we invest in individuals. She is smart, driven, creative, nurturing, and lots of fun, she’s going to smash it.”