Recently, The Financial Express' Brand Wagon wrote about the challenges of virtual reality in the Indian market, and how recent experiences created by Happy Finish for Tata Motors are continuing to help brands adopt and succeed with this latest technology-driven marketing approach.

The article features an exclusive interview with Happy Finish APAC CEO, Ashish Limaye, where he puts VR into perspective with a few questions which are sure are on the lips of many right now: Why am I here? - How do I distribute it? - What is the ROI?

The Tata experience created by Happy Finish to support the launch of the new Tiago car reached an audience of several million through Tata's mass distribution of 2.3 million branded Google Cardboards, national print and social media advertising campaign. The experience, a first of its kind for the automotive market in India received an astounding response across social media and in the shopping malls where the car was promoted.

Don't forget to take a look at some of the other exciting VR experiences Happy Finish has created recently.