The One Club for Creativity
Tue, 23 May 2023 16:19:43 GMT
WAATBP is an annual gathering that exists to address and correct the lack of diversity within the ad industry, bringing together Black voices from across the ad community – from students to C-suite leaders – to celebrate successes, examine setbacks, and assert their rightful place at the table alongside their allies.
The annual conference is a hybrid event, with the first day taking place online and the second in person at Convene at Brookfield Place, 225 Liberty St. in downtown New York.
In order to make the event as accessible as possible, WAATBP is free to attend.
While other industry diversity events are confined to addressing topics from the stage, WAATBP stands apart by also providing one-on-one portfolio reviews by top agency creatives, and recruiting opportunities for mid-level creatives who want to advance their careers, as well as students looking to break into the industry.
Virtual panels, portfolio reviews, and recruiting sessions will happen online on October 26th. The second day includes a special keynote speaker to be announced shortly, followed by additional panels, recruiting booths and portfolio reviews.
Details about other exciting new elements to this year’s programming, including kick off events and crowdsourced panel selection, will be announced shortly.
WAATBP grew out of a conversation more than a dozen years ago between One Club Board members Jimmy Smith, chairman/CEO/CCO at Amusement Park Entertainment, and Jeff Goodby, chairman, Goodby Silverstein & Partners, about the critical need to create job opportunities in advertising and design for minority students. The pair spearheaded the initiative for the organisation, which held the first WAATBP panel on diversity during The One Club’s Creative Week 2011.
The One Club has a long track record of creating ongoing programs that address the ad industry’s lack of diversity. These include global Creative Boot Camps and mentorship programs for diverse college students and other young creatives; ONE School, the ground breaking free portfolio program for Black creatives; and ONE Production, a free training program for BIPOC students looking to enter the world of food styling.
Other DEI initiatives from The One Club include the Behind the Stonewall Riots competition in partnership with WPP to raise awareness for the important role of trans women and gender non-conforming individuals of color who participated in the historic 1969 event and paved the way for the LGBTQ+ community, WE ARE ONE poster design initiative rallying creatives around the world to take a collective stand against racism and intolerance, the Young Guns COLORFUL and TDC Ascenders global grant programs for young BIPOC creatives, the Paid Internship Pledge to help aspiring BIPOC creatives get a foot in the door at agencies, The One Show Fusion Pencil and ADC Annual Awards Fusion Cube, the industry’s first global awards to recognize great work that best incorporates DEI principles in both creative content and the team that made it, and more.
WAATBP branding was developed by Nicole Cousins and Dante Carlos at COLLINS New York.
Please visit the WAATBP website for more information and to register for this important free event.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organisation whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.view more - Awards and EventsThe One Club for Creativity, Tue, 23 May 2023 16:19:43 GMT