The One Club Announces Cultural Driver Award

The One Club, a non-profit that promotes creative excellence in advertising and design, announced today that it has created the Cultural Driver Award, an award that recognises influential marketing in pop culture.  The special award will be presented for the first time at the 44th Annual One Show Awards in May in New York City. 

The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design.

“Does the work lead and drive culture, instead of reflecting or following it?” asked Jimmy Smith, a One Club Board member instrumental in creating the new award.  “Does the work warp the preconceived notions of what advertising should be? In other words, when you boil it all down, would those who are culturally clued-in consider the work cool, dope or LIT?”

Judges for this special award will look for work that contributed to the pop cultural lexicon, not reacted to it, for example, work that incited a social movement, influenced fashion, gave birth to a new dance form, coined a new term, etc.

Campaigns or single executions will be accepted. Enter the Cultural Driver Award at www.oneshow.org.

The winner will be honoured at The One Show on Friday, May 12, at Cipriani Wall Street.