The Ninety-Niners Unveiled as New Media and Activation Agency for Dole Sunshine Company across Multiple European Markets

Dole Sunshine Company has announced the appointment of The Ninety-Niners as lead activation and media agency partner for UK and other European markets following a competitive pitch.

This follows initial campaign work by The Ninety-Niners in the UK last year and will see the agency deliver integrated communications and media across Dole’s packaged food portfolio.

The Ninety-Niners will lead the strategy and creative via their core team in London, with media and local market activation delivered through the 99Collective; their community of world-class creative, media and production talent. Media planning will be led by Mark Jackson at JKO and digital media buying handled through Crossover.

Anna Kovaleva, senior marketing manager at Dole Sunshine Company In Europe, said: “Through the pitch, The Ninety-Niners demonstrated they can deliver across Europe in both highly targeted media and activation. The focus they place on putting the consumers and customers at the core of the thinking to help us be more relevant to real people is key to us unlocking growth across our markets. We are looking forward to continuing our journey with them as we continue to grow our portfolio.”

“We’re excited to help further build the category of healthy packed fruit within the UK and across other European markets” said Si Goodall, founder at The Ninety-Niners. “Working as a single team across creative, activation and media means the thinking is really joined up. We are delighted to continue the partnership with JKO and Crossover as part of the 99Collective, another great example of how we are able to assemble bespoke teams of world-class talent, across disciplines and geographies around clients’ needs.”