The MISSION Group Appoints Mark Lund as Non-Executive Director and Deputy Chair

The MISSION Group today announces that Mark Lund has joined the board as a non-executive director and deputy chair.

Recognised widely as an industry leader, Mark has a powerful reputation of delivering tremendous success and growth. He has spent over 25 years leading and founding great companies, as an entrepreneur and executive, and joins The MISSION Group to support further innovation and growth.

Most recently, Mark was president of McCann Worldgroup UK and Europe (2014-2022) where he led a 5,000+ strong organisation across 45 countries. He united them all under a single banner for delivery at scale across all aspects of business communications and reputation building.

Prior to this, he co-founded two independent advertising businesses, one of which, Delaney Lund Knox Warren, became a top 10 UK agency (Mullen Lowe). He was also Chief Executive of the Central Office of Information (COI), the UK government’s marketing and communications arm and behaviour change centre.

Mark has been chairman of the Advertising Association and served on the councils of both the ISBA and the IPA and as chair of the AA’s Media Smart and Children’s Panel. He still sits on the AA council. Mark is currently chairman of Asbof, the funding body for the UK’s advertising self-regulation system and of Smart Energy GB, the body overseeing the consumer outreach for the Smart Meter rollout. He has an OBE for services to the advertising industry.

Commenting, Julian Hanson-Smith, non-executive chair of The MISSION Group, said: "We are delighted to welcome Mark to the Board. His calibre and track record will help The MISSION Group in its continued growth and evolution. Mark’s experience is fully aligned with our focus on growing in strategic areas that expand our capabilities in support of our vision to be the preferred creative partner for real business growth.”

Mark Lund added: “Joining The MISSION Group is an exciting prospect – the Group has some terrific talent and great potential and I look forward to working with them to deliver growth for our Clients and the Group. The media and advertising landscape is highly dynamic and I want to help The MISSION Group innovate and evolve to take advantage of this constant change.”