The Loeries 2023: Winners Announced

Among the awards was the 'Brand of the Year Award' category, awarded to Chicken Licken, 'Agency of the Year', awarded to Ogilvy South Africa and 'Regional Agency Group of the Year', going to Ogilvy as well.

Preteesh Sweraj, the chief creative officer at The Loeries says, “It has been a long process of judging with the fantastic jury presidents from around the world, and I am really excited to see that we can now release the winners list, as the industry has been waiting for this. It makes a difference to the creative teams who have consistently put in work. This goes a long way in pushing creative excellence. Now we can start the process of celebrating some of the best work across Africa and the Middle East.”

The grand prix winners are as follows:

AnNahar Newspaper and Impact BBDO UAE - ‘Newspapers Inside The Newspaper’

Print Advertising Grand Prix

Volkswagen South Africa and Ogilvy South Africa - ‘The Blind Spot’

OOH Ambient Grand Prix

Heinz and FP7 McCann - ‘HeinzJack’

Social Media Campaigns Grand Prix

Budget Insurance and The Odd Number  - ‘Bad Advice Happens to Good South Africans’

Radio Station Commercials Grand Prix

KFC and Ogilvy South Africa - ‘Anything for the Taste’

TV & Cinema Grand Prix

Over 2,100 entries were received this year, with 18% of entries from outside South Africa. Overall, 619 brands were represented by 219 agencies from 18 countries across Africa and the Middle East. A total of 231 Loeries were awarded across 17 professional categories including eight Grand Prix, 27 Golds, 48 Silvers, 94 Bronzes, 18 Craft Golds and 36 Craft Certificates.

To view a full list of winners, click here.