senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The League Against Cancer Signs Football Player André Carrillo in Fundraising Campaign

15/12/2021
93
Share
VMLY&R Lima creates 'The League Among all Leagues'

The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets.

The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League...

So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Perú. After the media talked about it, he told everyone that he was going to play for the League Against Cancer.

Influencers joined, made their teams and got volunteers as well as donations.

The League Among All Leagues - Case from Luis Felipe Rios on Vimeo.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0