The Landmark Australian Cancer Plan Launches in a New Digital Experience with Paper Moose

Cancer is a leading cause of death in Australia. In response to this, the Australian Government through Cancer Australia has developed the first national Australian Cancer Plan (The Plan).

The Plan sets a transformative agenda that will improve the lives of all Australians affected by cancer and works to achieve equity – especially for Aboriginal and Torres Strait Island people – through the acceleration of world-class cancer outcomes.

Paper Moose’s digital strategy evolved The Plan from a static document to a readily accessible and adaptable digitally native format that will continue to develop as The Plan rolls out. This included revising the complex information contained within the report to adhere to Web 3.0 standards and be consumable for all stakeholders across the cancer care journey.

Many diverse population groups have a vested interest in the success of The Plan. A process of Indigenous Australian co-design and rigorous stakeholder consultation was undertaken to ensure that the digital ecosystem would benefit all relevant communities.

The Artwork created by Ngarrindjeri Artist Jordan Lovegrove of Dreamtime Creative is featured in the visual design of the Plan. This artwork, titled ‘Our Journeys,’ was initially crafted for Cancer Australia’s Aboriginal and Torres Strait Islander branding. It symbolizes the experiences of Aboriginal and Torres Strait Islander peoples with cancer and illustrates the exchange of information and engagement between Cancer Australia and these communities.

Brad Bennett, head of client success, Paper Moose said, “We're incredibly proud of our rad work supporting the Australian Cancer Plan. This has been a big effort by the digital team and the whole agency, that will ultimately help improve cancer care for all Australians.”

Cancer Australia Deputy CEO, Claire Howlett praised Paper Moose, “For their exceptional understanding of our vision for a transformative platform and their invaluable partnership in creating an innovative digital experience for the Australian Cancer Plan. This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”

The Australian Cancer Plan website is now live at www.australiancancerplan.gov.au