The Integer Group
Mon, 31 Jul 2017 09:20:03 GMT
The Integer Group today announces the promotions of Tisha Pedrazzini (left) to President, Denver and Dani Coplen (right) to Executive Vice President, Executive Creative Director, Denver.
With these new appointments, Tisha and Dani will help to lead the agency’s mission: to utilise cultural insights to fuel creative ideas that build brands and connect with people where they are living, looking and buying, accelerating shoppers toward commerce. Assuming greater leadership roles within Integer’s Denver office, which also serves as the network’s headquarters and currently houses the agency’s Kellogg’s, Mars/Wrigley, P&G, PepsiCo, and Starbucks accounts, Tisha and Dani will also work as part of the executive team driving the evolution of the global Integer network.
“Both Tisha and Dani have played instrumental roles in growing our agency’s size and quality of talent, broadening our client portfolio and increasing revenue; we are excited to acknowledge their invaluable leadership,” said Mike Sweeney, CEO of The Integer Group. “The future of our agency lies in continuing to reimagine the definition and possibilities of commerce, pushing the boundaries of how to creatively connect our clients with consumers and shoppers to drive sales. Tisha and Dani are applying that same approach to evolving our agency, reimagining our own possibilities and innovating at the speed of culture, technology and commerce.”
With an unwavering commitment to leading clients and building business; a people-first mentality that cultivates top talent; and most importantly, a keen sense of how to lead an organisation into the future, Tisha Pedrazzini has been instrumental in transforming Integer from a shopper marketing agency to a commerce agency. Tisha has pioneered new ways of developing great work by challenging convention and championing big, creative ideas to solve business problems for some of the world’s largest CPG clients, including P&G, Starbucks, Duracell, Coty and Bissell. Together with her team, she has grown P&G from one brand to over 25, while managing global work for many of those accounts out of Integer’s Denver headquarters. Additionally, she and her team have significantly grown the Starbucks Channel AOR, digital and social businesses while also adding Seattle’s Best Coffee to the agency’s roster.
Inspiring award-winning work on billion-dollar brands and retailers, Dani Coplen leads a team of creatives to deliver strategic and holistic ideas through integrated branding, promotions, shopper marketing and advertising for some of world’s largest and most iconic companies. Dani was instrumental in winning and building the Kellogg’s and Starbucks businesses, the latter of which engaged Integer as its first-ever channel marketing partner, as well as working alongside Tisha to grow P&G into one of the agency’s largest accounts. Dani and her team have received numerous awards and accolades for creativity and effectiveness, including Effie, Graphis, Design of the Times and HOW International Design awards in addition to a Cannes Lion shortlist.view more - Hires, Wins & Business