The Importance of Finding the Right Brand Voice

A brand has values, personality, and a message to deliver, and is looking to speak to a certain type of person.

The most impactful way to communicate all of this is to find the right voice to say the words you want people to hear.

Someone that connects, and connects for reasons that are fundamental to the brand.

Consumers are increasingly focussed on whether a brand feels authentic to them or not. After all we're buying the feeling, not the product, so the damage that can be done by a lack of authenticity is hard to overstate.

Which means finding the right brand voice is as important as selecting the right director.

We believe extra time, resources and care should be taken when casting voices. A strong brief combined with real choice rather than the best result from limited options will elevate the piece and is the best way to communicate the 'brand voice' that everyone is always talking about.

Marshall McLuhan famously said:, "the medium is the message". We think that applies here. How the message sounds and how it's delivered is as important as the message itself, and it's why choosing the right VO artist is a key decision in the production process (especially if that voice is going to become synonymous with the brand).

Do you put as much time and effort, and go through as many reviews with the team to find a brand voice as you do a director? Or the music?

With 1000's of voice actors to choose from in the UK alone, finding the right voice can take time, patience and perseverance.

So why wouldn't you enlist the help of an experienced voice casting company who can deliver voices from a vast pool of agents from one simple brief? (a brief they will even help you write to make sure you are getting what the brand really wants).

When they also negotiate better rates for you and handle all the paperwork; finding a voice suddenly becomes really quite easy.

And who comes out of this process looking good? You, the producer.