THE ICONIC's Beauty Launch Campaign Demonstrates and Embodies Timeless Beauty of Film

Featuring THE ICONIC’s new beauty destination, Australia and New Zealand's leading online fashion, sports and lifestyle retailer collaborated with electriclimefilms in producing ‘Beauty Launch’ - a campaign that demonstrated and embodied the timeless beauty of film spectacularly.

Shot on 16mm film by director Lester Jones and DOP Andrew Gough, with executive producer Michael Ahmadzadeh, producer André Rodrigues and THE ICONIC in-house creative team, electriclimefilms had the honour of working with Werner Winklemann, the last film processor in Australia, to develop the film.

With the implementation of a medium that is considered a 'dying art', the film brings about a unique sense of enthralment and aesthetic. We see each prominent character going through their routine of getting ready with a variety of THE ICONIC's beauty products; showcasing some of the extensive line-up of brands THE ICONIC provides, ranging from skincare and makeup to body-care lines and fragrances.

The film ends in a charming and elegant New York style penthouse just down the road from electriclimefilms’s Sydney Studio in Surry Hills, painting pictures of the characters basking in the joys they receive with the new beauty category.