The Honey Partnership Selects San Francisco for First US Office
The Honey Partnership has opened its first US office in San Francisco under its social creative agency brand, Honni, which is initially focused on the promotion of Chinese consumer technology products in the USA.
Based in the financial district of the world’s tech capital, Honni, which means “we make you famous” in Mandarin, helps China tech businesses with US market-entry, investment, distribution and marketing, which includes web and ecommerce builds, PR, and social media campaign support.
Honni opens its doors with a handful of China tech clients including Detu, creator of a new 360-degree camera and Sublue, an underwater scooter. A further three clients come via Honni’s strategic partner, NextSmart, a global publishing platform with its HQ in Shenzhen. Honni will deliver three US launch campaigns for NextSmart clients, which include HelloEar, a custom-made earphones brand; DDPai, a revolutionary new dashcam; and a foldaway e-bike, by Smacircle.
Honni San Francisco is managed by client director, Ella Roche, who was promoted and transferred from the group’s HQ in London. Roche comments: “Shenzhen is home to pioneering technology companies that want to sell in the USA. From San Francisco we will provide crowdfunding support, research, design and social-led campaigns to build their brands and deliver online and physical retail sales.”
The decision to expand The Honey Partnership’s presence to the USA was driven by client demand. Mark Terry-Lush, co-founder and partner of The Honey Partnership, explains: “Ella’s London team was increasingly delivering work in the USA, so when the volume of clients reached a tipping point it was a no brainer to open our first overseas office in San Francisco.
“Honni is our social creative agency brand, which we plan to roll out in strategic locations worldwide. It offers a social-led approach to integrated social and PR, community management, content creation, design and build for consumer technology and lifestyle superbrands of the future.”
