The Health and Safety Authority Address Workplace Violence with Hard-Hitting Campaign

Core have worked with The Health and Safety Authority (HSA) on a ground-breaking campaign, the first of its kind in Ireland, aimed at addressing the critical issue of workplace violence and aggression. This campaign features a hard-hitting and evocative approach designed to capture the attention of managers and decision-makers, emphasising the serious impact of violence and aggression on employees and teams.

Through striking visuals, compelling sound design, and powerful messaging, the campaign brings to life the human toll of workplace violence and aggression, urging employers to consider preventive measures and follow HSA guidelines for safer work environments. This work is the latest campaign to be developed exclusively by Core, collaborating across their Media, Strategy, and Creative Practices, and will be featured across radio, video-on-demand (VOD), and social media channels.

Commenting on the campaign, Gavin Lonergan, head of communications and customer relations at the HSA, said, “In partnership with our team at Core, the Health and Safety Authority is raising awareness of employers’ responsibility to effectively manage and mitigate the risks associated with work-related violence and aggression. Violence and aggression are genuine concerns in many workplaces. Achieving awareness, understanding, and engagement on this issue is a challenging task, but our collaborative efforts with Core have delivered a highly impactful result.”

This campaign represents a significant step forward in fostering essential conversations about workplace safety and underscores the importance of a safe and respectful working environment for all.