The Hallway Launches GWM’s Tank 500 Hybrid, with a Little Help from Rudyard Kipling
Spearheaded by a 30” film - directed by Scoundrel’s Ariel Martin - the campaign encourages its audience to act on their inner desire to escape, reminding them that ‘Out there awaits’. In Kipling’s words: “Go and look behind the Ranges - Something lost behind the Ranges. Lost and waiting for you. Go!”
The campaign rolls out across TV, OOH, social and display.
Steve Maciver, head of marketing and communications, GWM Australia and New Zealand, added, “As our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer - and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows. Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. ‘Out there awaits’ for families across Australia.”
The Hallway CCO and partner Simon Lee said, “There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of ‘The Explorer’ provide the narration as the Tank 500 - the ultimate luxury 4x4 - takes us out ‘behind the ranges’ in this latest iteration of our ‘See you out there’ creative platform.”
The Tank 500 is the newest and most exciting entrant in the competitive 4x4 category, offering incredible tech and off-road ability with hybrid engines across its Lux and Ultra grades.
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