The GelBottle Appoints Five by Five as Its Strategic Partner
The agency has been tasked with repositioning and relaunching The GelBottle’s Academy to inspire and educate the next generation of nail technicians and educators within the industry. Five by Five has also been asked to lead the development and launch of a loyalty programme which will be rolled out globally.
First work is due to be completed in November 2023.
Annabel Mackie, managing director of Five by Five, said, “The growth of The GelBottle is an inspiring story, with success coming from a genuine desire to add value and colour to the lives of its customers. We are delighted to be working with such a passionate and creative team, and partner with the brand in the next stage of its growth.”
Andy Potts, marketing director at The GelBottle, said, “Five by Five’s proven ability to achieve results is impressive and its approach in putting the customer at the heart of everything it does is aligned with our operations. We’re excited about the partnership and confident that we will achieve tremendous success in the future.”
