To announce the arrival of the Formula E Series in Brooklyn, which brings together eleven electric racing teams to showcase the future of racing power under the Manhattan skyline, TBWA\Chiat\Day New York and Nissan created a highly-visual OOH campaign featuring Brooklyn neighborhoods as seen from the cockpit of a Formula E car.
TBWA\Chiat\Day NY was inspired by the question: what would the borough’s streets look like at the speeds these vehicles reach? The result was a series of beautiful, colorful visuals — fitting imagery, given how EVs and Nissan Intelligent Mobility are making the future of racing look brighter and more beautiful than ever.