senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The Flower Council of Holland Fills Distance with Beauty

09/09/2020
Advertising Agency
Amsterdam, Netherlands
112
Share
180 Kingsday crafts fall campaign for scrambling horticulture industry

Now that all shops in the countries surrounding The Netherlands have opened again, it’s time to repair some of the damage from the past months. That’s why the Flower Council of Holland – using their consumer platforms Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk – teamed up with 180 Kingsday and multiple sector parties to create an international campaign to boost the sales of flowers and plants all over Europe and beyond.

The campaign ‘Fill the distance with beauty’ plays with the now familiar messaging around keeping distance to ask people to fill that space with emotional connections instead. And that’s where plants and flowers can be a powerful way to make that connection. 

Daan Langstraat of The Flower Council of Holland: “In the Netherlands the shops remained open and we noticed flowers and plants were doing better than ever. People that have to keep their family, friends and colleagues at a distance, find comfort, hope, joy and connection in flowers and plants.”

180 Kingsday’s Bram de Rooij adds: “Giving and receiving flowers and plants can make a huge difference to people’s emotional wellbeing. We’re incredibly proud of being able to work with The Flower Council of Holland and the sector to help spread that story far and wide.”

The campaign launches this week in the Netherlands, France and the UK in out-of-home, online video and point-of-sale materials, and is made available to more countries in Europe.


Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from 180 Amsterdam
Working Together in Harmony
DHL x Coldplay
30/09/2024
19
0
Find Your Perfect Match
CeraVe
15/05/2024
32
0
Refugee LinkUp
Refugee Talent Hub
06/09/2023
655
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0