The Florida Lottery Recruits the Sun as Spokesperson

In the Sunshine State, entertainment revolves around the sun. But the Florida Lottery is giving the Sun some time to relax with its fun game offerings for every lottery player – like its new $5MM TRIPLE MATCH scratch-offs – touting another one of the state’s unique offerings that ensure Floridians have 'More Fun Under the Sun.' 

Created by long time agency of record PPK, the comical new creative introduces Florida’s most famous resident, the Sun, as the Florida Lottery’s newest spokesperson. Lounging in a hot tub – which he says he thought would be hotter – the spot features the Sun during a rare moment of relaxation away from his celestial job, showcasing that the Lottery’s wide range of games offers something fun for everyone, even when the Sun is off-duty. 

The ad launched last week across Broadcast TV, Online Video/Pre-roll, Social and Radio, with companion digital and outdoor executions continuing the 'More Fun Under the Sun' messaging and featuring the $5,000,000 TRIPLE MATCH game for the next six weeks.