The Financial Times Tackles the Super League Controversy with Reactive Ad

The biggest sports story of the week is actually the biggest business story of the week. The issue with the Super League wasn't just the unhappy fans, it was absurd business. People running the clubs had no idea of the impact it would have on the bottom line.

Working with The Brooklyn Brothers, The Financial Times, wanted to take a position (under their New Agenda brand platform), through articles, a one page advert and an FT scorecard piece to reflect on what looks like the biggest own goal not just in sport, but in business.