The Famous Five Star in New Campaign for Great Western Railway

Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train.

The animated campaign, created by adam&eveDDB, features Enid Blyton’s Famous Five – that quintessentially British quintet with an uncanny knack of finding adventures wherever they travel. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog. The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the stunning scenery of the South-West.

Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.

The integrated campaign is supported by Cinema, OOH, Print, Radio, Social and Digital media and launches on September 23rd.

 

Paul Billingsley, Head of Client Services at adam&eveDDB, comments: ‘We could all do with re-discovering that spirit of adventure we had when we were younger; The Famous Five are the perfect gang to remind us that there are incredible destinations just beyond our doorstep, and an incredible way to discover them.’

Amanda Burns, Head of Marketing at GWR, explains: ‘As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and a more inspiring way to travel.  GWR have an incredible new fleet coming into service over the next 18 months, with more capacity than ever, so we want to showcase our great product and the wonderful destinations on our network, to encourage more customers to travel with us and reconsider the benefits of rail travel with GWR.’

Karen Lawler, Senior Licensing Manager at Hachette Children’s Group, comments: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories. A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.’

Brand: GWR

Project name: Five go on a Great Western Adventure

Head of Marketing: Amanda Burns

Senior Marketing Campaign Manager: Candice Couillard

 

Group Executive Creative Officer: Ben Tollett

Chief Creative Officer: Richard Brim

Creatives: Steve Wioland & Matt Woolner

Managing Partner: Paul Billingsley

Account Director: Fay Taylor

Planning Director: Michelle Gilson

TV Producer: Louise Richardson

Assistant TV Producer: Natasha Alderson

Print Producer: Nicola Applegate

 

Managing Partner: Nola Calladine

Business Director: Chris Greer

Planning Director: Alex Brown

 

Licensor: Enid Blyton Entertainment, Hachette

Senior Licensing Manager: Karen Lawler

 

Director: Pete Candeland

Executive Producer: Alex Webster

Technical Director/ VFX Supervisor:  Neil Riley

Producer : Lisa Hill

Production Assistant: Maryam Anibaba

 

Art Direction/ DMP :

Painting Practice

Daniel Cacouault

Billy Stockwell 

Character Designer: Kristian Antonelli

Storyboard Artist: Brendan Houghton

Post Production : Electric Theatre Collective

Post Producer: Sian Jenkins, Therese Mayer

Print Producers: Orlaith Turner, Doireann de Buitlear

Colourist: Lewis Crossfield

Editor: Brian Raess

2D Compositors:

James Belch 

Sarah Crux

Ryan Knowles 

Tane Welham

Alex Grey 

Tom Humphrey

Chris Fraser 

Reynold Rodrigues

 

2D Animation:

Tim Sanpher

Daryl Graham

Ludivine Berthouloux 

Conor Ryan

Johnathon Wren

 

CG Artists:

Corinne DeOrsay

Sergio Morales

Hannah Bahyan

Abner Marin 

Dean Robinson

Patrick Warner

Toshihiro Sakamaki

Ashley Anderson

Greg Gutkin

Aziz Kocanaogullari 

Jack Enever

Floyd Raymer 

Steve Beck 

Joao Pires

Paul Tempelman 

James Sindle

Hannah Smith

Conor Ryan

Tobin Brett 

Laurent Wassouf

Davide Doni 

Remi Dessignes

Andre Correira 

Benjamin Tron 

Max Johnson 

Annie Rowland 

George Savvas

Kimon Matara

Jordan Dunstall 

Lewis Jones 

Thanos Topouzis 

Ben Brigham 

Pierre Plouzeau

 

Sound Design & Mix: Sam Ashwell

Audio Producer: Mary-Ann D’Cruz

Music Supervision Company: Theodore

Music Supervisors: Tom Stanford