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The Essential List: Rob Short

06/10/2023
Brand Experience Agency
Farnham, UK
94
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2LK's head of people and culture on vacation destinations, Sainsbury's jam doughnuts and the kit he can't live without

Since graduating as a graphic designer in 1997, Rob has accumulated a wealth of experience from over 25 years in the industry. In 2013, while working freelance, he took on a project with 2LK and the rest is history! Rob demonstrated natural people skills and moved through various positions, including head of 2D and studio manager, before becoming head of people. His role covers three areas: Talent, Development and Wellbeing. Fun and outgoing, with a permanent smile on his face, he is passionate about promoting future generations.


Lifestyle

Place of birth: High Wycombe

Hometown: Lightwater

Staycation: Tenby

Vacation: Barbados – I’ve been twice. It’s so laid back, you’ve got the heat, the sea…rum, what’s not to like?

Place of work: 2LK

Place of workout: Coaching girls under 12 to play football. I’ve been doing it for 10 years and absolutely love it!

Mode of transport: Car

Bonus Travel Essential: Lipton iced tea (got to be lemon flavour!)


Culture

Artist: Marc Rothko

Musician: Ian Brown

Film director: Alfred Hitchcock. Rear Window is my favourite

Film: Anchorman

Series: 24, Narcos and Twin Peaks are all blinders

Commercial: John Smith’s

Music Video: Thriller – Michael Jackson

Video Game: Mario Kart

Board Game: Guess Who

Book: Belonging: Unlock your potential with the Ancient Code of Togetherness by Owen Eastwood

Graphic Novel: Beano

Podcast: The Courageous Leaders Club (pic of me at a Courageous Leaders event below)

Newspaper (off or online): The Guardian / The Athletic

Magazine: NME / Match / Shoot – last read about 30 years ago!

Bonus Culture Essential: Paul Smith socks, I’ve got approximately 20 pairs.


Food and Drink

Breakfast: Toast and Marmite

Restaurant: Hawksmoor do the best steaks

Cheap bite: A sausage roll with brown sauce

Working lunch: Anything involving pastry

Dish: Toad in the hole

Snack: A Snickers bar

Guilty Pleasure: Sainsburys Jam Doughnuts

Bar: My local pub

Booze: Rioja – red or white

Not Booze: Full fat milk

Bonus Food: Brie

Bonus Beverage: Moretti – any time of year, not just in summer


Kit

Phone: Apple

Computer: Apple

TV: 55”

Headphones: Bose

Camera: Disposable from Boots

Soundsystem: Bose

Pen / pencil: 2B Pencil

Where you document an idea: My trusty notepad

Casual Clothing: Shorts

Smart Clothing: Sherlock Holmes style raincoat

Footwear: Reebok Classics

Watch: Casio F-91W

Collection: Panini Football Stickers

App: Twitter

Website: YouTube – England Football Learning

Work program: Bob, an HR platform we introduced this year

Digital work tool: iPad

Analogue work tool: Bic Biro

Morning grooming / makeup essential: L’Oréal Pure Carbon face wash

Bonus Kit Essential: L’Oréal Anti Fatigue eye roll on – yes, I have a skincare regime!

Agency / Creative
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