The Essential List: Nick Booton
Nick is a senior creative and was the first official employee at The Onlii, which has seen him evolve in tandem with the agency, contributing significantly to their growing client base from PUMA to Pets at Home, whilst developing a solid knowledge-base for responsible creative solutions through ongoing training and co-learning through more strategic work.
He believes in the strength of conceptual thinking and a fluid, emotionally-guided approach to his work, focusing on the human aspect of each brief to ensure that work going out into the world is serving all of those who come into contact with it.
- Place of birth: Birkenhead
- Hometown: The Wirral
- Staycation: The Peaks, The Lakes, and The Highlands
- Vacation: Rural Italy
- Pet: When we move to the countryside we’ll adopt animals
- Place of work: Home office and Leeds studio
- Place of workout: Local climbing gym
- Good Habit: Productive
- Bad Habit: Unproductive
- Mode of transport: Bike
- Bonus Travel Essential: Book
- Artist: Joan Miró
- Musician: I can’t answer that, there’s too many
- Commercials / music video director: Recent fav is Gabriel Moses
- Film director: Jonathan Glazer
- Author: Herman Hesse
- Photographer: Benoît Paillé
- Film: Recently, The Zone of Interest
- Series: Classic British sitcoms
- Invention: Snowboard
- Commercial: N/A
- Music Video: Kanye West Vultures stands out recently
- Video Game: Skate 3
- Book: Recent fav was Pure Colour by Sheila Heti
- Podcast: 99% Invisible
- Newspaper (off or online): I try to limit news media
- Magazine: The Modernist
- Obsession: Creative movement
- Bonus Culture Essential: Earth
- Breakfast: Oats
- Restaurant: Our local, Isca
- Cheap bite: Huel
- Working lunch: We’ve got a decent falafel place near the office
- Dish: Pizza
- Snack: Peanut butter on toast
- Guilty Pleasure: Any form of fried potato
- Bar: My local, The Talleyrand does a good pint and decent music
- Booze: Decent cask golden ale
- Not Booze: Coffee and water
- Bonus Food: Home-grown vegetables
- Bonus Beverage: Tenzing
- Phone: Old iPhone
- Computer: MacBook
- Headphones: Still rocking wired EarPods
- Camera: Fujifilm X100F
- Pen / pencil: Any old pencil
- Where you document an idea: Phone notes
- Casual Clothing: Jeans and t-shirt
- Smart Clothing: Add a shirt
- Footwear: Vans slip-ons
- Accessory: Hats
- Collection: Finisterre bits are nice
- Home comfort: Garden
- App: AllTrails
- Website: atmos.earth
- Work program: Most of Adobe
- Digital work tool: Ar.ena
- Analogue work tool: Brain
- Morning grooming / makeup essential: Water and coconut oil
- Bonus Kit Essential: Music
