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The Essential List: Jan Kristof Lipp


The creative director design at Wunderman Thompson Germany shares his experience co-funding two record labels, his favorite beverages and his endless love of music

The Essential List: Jan Kristof Lipp

Jan-Kristof Lipp is an interdisciplinary creative & design director at Wunderman Thompson based in Berlin, specializing in branding, visual identities, creative design strategies and concept design.

With over 18 years of design experience for international brands and clients (Uniqlo, Beiersdorf, Baume et Mercier, Panasonic, Bayer, BMW), he creates new holistic design experiences. Jan was lead designer of the international MINI brand relaunch in 2015, which defined the current flat design logo trend and the Beyond Car category in the automotive sector. 

Jan started, before studying at the Berlin University of the Arts with Prof. Fons Hickmann, as Junior Art Director at Gestalten Verlag, where he created the record cover of German Hip Hop artist Peter Fox. In 2008, Jan joined the German-language ADC award-winning media, tech and music print magazine "De:Bug", which he accompanied from then on as art director. 

He joined KKLD, which became Wunderman Thompson after a merge, in 2013.


  • Place of birth: Delmenhorst, Lower Saxony
  • Hometown: Berlin
  • Staycation: Not Berlin
  • Vacation: Castiglione della Pescaia or Copenhagen
  • Pet: iPhone
  • Place of work: Wunderman Thompson Berlin, Mitte
  • Place of workout: Gym, Lake, Club
  • Side project: I co-founded two record labels, where I was partner/art director. White (2005-2014) and Aim (since 2010, together with Maik Pechtold (aka Tristen). (
  • Mode of transport: Bike, Train, 
  • Bonus travel essential: Rimowa Cabin Trolley


  • Artist: Elmgreen & Dragset, Jenny Holzer & Carsten Nicolai
  • Musician: Music is super important to me. What I listen to usually depends very much on the genre. Somewhere between stoner rock, dub techno, deep house and older drum'n'bass. If I give each genre an artist: Kyuss, Maurizio, Losoul, Calibre. At the moment I'm listening to the new EP by Daphni: Mania.
  • Commercials/music video director: Chris Cunningham
  • Film director: Christopher Nolan
  • Photographer: Ren Hang, Gursky
  • Film: THX 1138
  • Series: Westworld 
  • Commercial: Jenny Holzer for Helmut Lang, 1998
  • Music video: Aphex Twin - Windowlicker by Chris Cunningham
  • Video game: Death Stranding
  • Book: „Accelerando“ by Charles Stross, „What is Universal Everything?“ by Adrian Shaughnessy and Tony Brook, „The Art of Looking Sideways“ by Alan Fletcher 
  • Graphic novel: Akira 
  • Podcast: Aim Vinyl Podcast Series on Soundcloud (
  • Newspaper (off or online): Sueddeutsche, Zeit, The New York Times, The Guardian
  • Magazine: Texte zur Kunst, Apartamento, Numero, Fantastic Men
  • Bonus culture essential: Clubs. Galleries. 

Food and Drink

  • Breakfast: Toast with jam, cup of black coffee and a cold grapefruit. 
  • Restaurant: Mrs. Robinsons Berlin
  • Cheap bite: Kebap with Attitude (KWA) (Try the amazing iced tea) 
  • Working lunch: Chipperfield Cantine, Baret 
  • Favorite dish: Bucatini all Amatriciana with Guanciale
  • Signature dish: The typical Oldenburg „Grünkohl mit Pinkel“ (curly kale with typical sausages and meat) 
  • Snack: KitKat Wasabi
  • Guilty pleasure: Spaghetti ice cream, Crema al caffè
  • Bar: Lugosi
  • Not booze: East Frisian Tea (Assam)
  • Bonus food: Knieper (Heligoland Crab-Claws), Oysters, Shakshuka  
  • Bonus beverage: San Bitter on ice. 


  • Phone: iPhone 12 Mini
  • Computer: MacBook Pro 16“ M1 with an older Thunderbolt Display
  • TV: Samsung Serif by Ronan & Erwan Bouroullec
  • Headphones: Sennheiser HD 25 Plus
  • Camera: Ricoh GR or a simple disposable camera
  • Soundsystem: Technics SB-C700 at home, 2006er Apple iPod Hifi for office
  • Pen / pencil: Pentel Sign Pen, Caran D’Ache 849
  • Where you document an idea: Photoshop
  • Casual clothing: Nike ACG 
  • Smart clothing: Maison Margiela
  • Footwear: Common Projects Achilles, Birkenstocks
  • Watch: The basic Casio 
  • Collection: My vinyl collection, design books, black socks. 
  • App: Mail, Calendar
  • Website: Google
  • Favorite social media feed: It’s Nice That, Engadget
  • Work program: Adobe CS, Figma, Powerpoint
  • Digital work tool: Mouse, Keyboard 
  • Analogue work tool: Notebook, Eyes, Hands
  • Morning grooming / makeup essential: Black T-Shirt, Toothbrush 
  • Bonus kit essential: Thule Tech Organizer. 

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Wunderman Thompson Germany, Fri, 02 Sep 2022 14:58:33 GMT