The Essential List: Geoffrey Masse
Geoffrey Masse learned advertising in the Hogwarts of Belgium, aka Saint-Luc Tournai. He has been in the industry as a creative for 11 years now, and worked for renowned agencies such as DDB Paris, Marcel Paris, and Mortierbrigade in Brussels.
He is a hyper-curious multidisciplinary creative and just love all great ideas regardless of their shape: music, cinematographic works, arts, jokes, digital experiences, and of course: ads.
His notable campaigns include The Playlist Song for Twin Toes, Voices of Brussels for STIB/MIVB, or The Legendary Tour for Chance, which have been awarded at Cannes Lions, One Show, Eurobest, Clio, NY Festival, LIA, Webby, Creative Belgium, and other awards shows.
Lifestyle
o Place of birth: Seclin (FR)
o Hometown: Brussels
o Staycation: Brussels
o Vacation: Any forest in the world 🌲
o Pet: Imaginary dog
o Place of work: mortierbrigade
o Place of workout: Nature
o Side project: Painting, plasticine modelling (or here), creating festivals
o Mode of transport: Bike bike bike 🚲
o Bonus travel essential: Glitters ✨
Culture
o Artist: Maurizio Cattelan
o Musician: Roland Cristal
o Commercials / music video director: Tom Kuntz
o Film director: Michel Gondry & Ruben Östlund
o Photographer: Martin Parr
o Film: The Lobster
o Series: Fleabag & Euphoria (and totally different but no less mind-blowing the recent “Our Universe” on Netflix). And anything that includes David Attenborough
o Commercial: Salta Beer Tooth Implant
o Music video: Young Thug – Wyclef Jean
o Video game: The Stanley Parable
o Board game: Cards Against Humanity
o Book: Foreskin’s Lament: A Memoir by Shalom Auslander. Hilarious.
o Graphic novel: Why Cats Paint – a 96 page joke. Hilarious.
o Podcast: Affaires Sensibles, for the French-friendly. Turns any long car ride into a 15 min trip.
o Newspaper (off or online): Brief.me
o Magazine: Usbek & Rica
o Bonus culture essential: Cher Journaze. A soon-to-be-launched podcast by the talented Zoe De Priester, also copywriter at Famousgrey.
Food and Drink
o Breakfast: Homemade granola with toasted almonds, banana & pomegranate
o Restaurant: Nordzee for ever. The taste of sunny days ☀️
o Cheap bite: MyTannour
o Working lunch: Tasty sandwich's from Café Collignon
o Favourite dish: As time goes by, linguine alle vongole hold a special place in my life. Teleports me on vacation instantly. After 3am: smashed burger.
o Signature dish: Risotto.
o Snack: Avocado toast with smoked salmon
o Guilty pleasure: Pistachio spread 😬
o Bar: La Flaque in Brussels 🍷
o Booze: Pornstar Martini
o Not booze: Lemonade 🍋
o Bonus food: Boiled egg & buttered petits soldats. How such a simple dish can remain so satisfying and tasty? Wizardry
o Bonus beverage: Cocktails. And clarified milk punch. My home looks more and more like a bar...
Kit
o Phone: iPhone, sadly…
o Computer: MacBook, sadly…
o TV: None. Too many bad ads 🙃
o Headphones: Who needs headphones when you can put your sound SUPER LOUD and annoy EVERYONE?!! No really, I just have basic ones.
o Camera: Kodak M35
o Soundsystem: a Marshall Woburn
o Pen / pencil: still looking for it...I guess someone stole it again
o Where you document an idea: google doc
o Casual clothing: black corduroy pant & funky colourful shirt
o Smart clothing: none, I’m dumb
o Footwear: Dr Martens
o App: calculator – math is my big weakness
o Website: http://www.milliondollarhomepage.com/
o Favourite social media feed: on Instagram, @fascinateflix & @clickhole (hello weird stuff)
o Morning grooming essential: Right now it’s putting cicaplast on my new tattoos. Takes a while.
o Bonus kit essential: A mullet - way more than a haircut. A philosophy.
