The Essential List: Becca Falborn

Becca Falborn is the CEO & Founder of one of advertising's newest PR, marketing and creative representation companies, Little Bird. Throughout her career she has worked in reality television, production, post, and even business affairs. Majority of her industry tenure was within the niche corner of audio, where she produced all aspects of sound for over 300 brands including dozens of award-winning projects and Super Bowl campaigns.

Lifestyle 

• Place of birth: Rockland County, NY 
• Hometown: Nanuet, NY 
• Staycation: Long Beach Island, NJ 
• Vacation: Aruba - or any tropical destination 
• Pet: My rescue dog, my pride & joy, love of my life, Roo! 

• Place of work: my home office / Little Bird HQ 
• Place of workout: Base Gym in Jersey City 
• Good Habit: Meditation 
• Bad Habit: Overthinking 
• Mode of transport: I just bought a new car after 10 years of not having one and am absolutely obsessed! She’s a Mazda CX-3 and her name is Onyx. But still a frequent user of Uber, subway, PATH Train, my own two feet, and Citibike.

• Bonus Travel Essential: Sony noise-cancelling headphones, under eye masks for the last hour of the trip, my jade roller. 

Culture 

• Artist: Sara Shakeel is one of my favourite accounts to follow on Instagram, Georgia O’Keeffe is a forever classic 
• Musician: Etta James, Eminem, Christina Aguilera, Beyoncé 
• Commercials / music video director: Kris Mercado 
• Film director: Quentin Tarantino, Judd Apatow, Adam McKay, Tina Fey 
• Author: Cory Muscara, Laura Lynne Jackson, Mark Manson 
• Photographer: The Dogist 
• Film: Shawshank Redemption, Wedding Crashers, Just Friends, Step Brothers 
• Series: The Office, Law & Order SVU, Sex and The City, Grey’s Anatomy, Real Housewives of all locations (not-so-guilty pleasure). 
• Invention: Smart phones, Bluetooth, air fryers, the coffee pot. 
• Commercial: The K-mart “Ship My Pants” commercial gets me every single time. Full hysterics. 

• Music Video: 'Genie in a Bottle' by Christina Aguilera - I was obsessed with her when I was younger (still am, no shame), Sum 41’s 'Fat Lip' video, or Ja Rule and Ashanti 'Always on Time' - my millennial is showing! 
• Video Game: Ms. Pac-man - first game I had on my Sega Genesis 
• Board Game: LIFE or Monopoly 
• Book: Stop Missing Your Life by Cory Muscara
• Graphic Novel: I used to love the Sunday comics as a kid 
• Newspaper (off or online): PageSix 
• Magazine: Bon Appetit - fun fact, I was photographed for an article feature back in 2020 
• Obsession: My dog Roo, Celsius, & Potatoes - in all forms (fries, hash browns, mashed, baked, au gratin, tots) - but only white potatoes as I am ironically allergic to sweet potatoes 

• Bonus Culture Essential: A really solid Spotify playlist 

Food and Drink 

• Breakfast: Either scrambled eggs with a side of fruit and toast or yogurt with granola and fruit, sometimes a smoothie with hard boiled eggs 
• Restaurant: Peasant, Sushi on Jones, Boucherie, Lure, Taqueria 
• Cheap bite: Wendy’s Spicy Chicken Sandwich with fries, a side of ranch to *dip* everything and a Coke Zero to wash it down. 
• Working lunch: WFH - A wrap from Alfafla or GTK. Client Lunch/Working location - Lure or Boucherie, or any of the Soho Houses 
• Dish: Sunday nights if I’m home & winding down I love to order new, different pasta dishes but if I want a comfort meal my go-to is a good chicken parm with vodka sauce over angel hair or rigatoni pasta 
• Snack: Any chip and dip, love charcuterie and pickled veggies 
• Guilty Pleasure: Binge watching murder docu-series, doom-scrolling on Instagram, Bravo TV shows, 
• Bar: Mother’s Ruin, Ed & Mary’s, Lucky 7’s 
• Booze: Casamigos Tequila with club soda and a splash of lime juice, a good dry red wine (love a montepulciano or pinot noir), A crisp Chenin Blanc, and last but certainly not least, an ice cold extra dirty martini with extra olives 
• Not Booze: Celsius, diet coke, iced tea with lemon 
• Bonus Food: Magnolia Bakery’s Banana Bread Pudding - it’s my all-time fave 
• Bonus Beverage: Coffee, black, no sweetener 

Kit 

• Phone: iPhone 
• Computer: MacBook Pro 
• Headphones: Airpods and Sony noise-cancelling headphones 
• Camera: My phone, Instax, love a disposable camera 
• Pen / pencil: Bic or sharpie pens slap! 
• Where you document an idea: My notes app on my phone is a weird place full of very odd, debatably cool ideas 
• Casual Clothing: Love me some soft sweats and an oversized hoodie 
• Smart Clothing: I love an easy staple dress that can be dressed up or dressed down depending on how you accessorise it 
• Footwear: A platform sneaker - I think I have three different pairs of white ones alone 
• Accessory: Louis Vuitton tote, big sunglasses carefully curated to my outfit, nails always done, a gold hoop earring, and my go-to lip stain. 
• Collection: If you’re my friend you already know - I have a massive collection of Christmas Nutcrackers - never bought one for myself, people keep giving them to me, it’s becoming a lot (please stop giving me nutcrackers). 
• Home comfort: Being on the couch, with my dog, watching my favourite shows, cooking a nice meal with a teakwood mahogany candle burning 
• App: Instagram 
• Website: www.littlebirdrep.com hehe 
• Work program: Gmail/G-suite 
• Digital work tool: Google Workspace - sheets specifically, I love a colour-coordinated spreadsheet and Canva
• Analogue work tool: I have a physical wall-hanging calendar on the side of my fridge because I like to write things down and see them in front of me not just on my phone/computer. 
• Morning grooming / makeup essential: CeraVe Under-eye cream, jade roller, coconut milk face lotion mixed with an SPF tinted moisturiser, Benefit BADgal BANG mascara 
• Bonus Kit Essential: My favourite Covergirl lip stain “Very Sancerre”, hair oil for the curls, my perfume combo: a mixture of Dolce & Gabbana light blue intense and Replica under the lemon trees, a claw clip sturdy enough to contain all my hair