The Economist Appoints Proximity London as Agency of Record

Proximity London is delighted to announce a new client relationship with The Economist magazine.

Four months after an initial chemistry meeting, the agency has already completed a number of marketing projects and are about to embark on another, establishing themselves firmly on this prestigious advertiser’s roster. 

The agency team is headed by Deputy Chairman Sharon Whale, who enthuses, “We are particularly excited about working with such a respected title. It’s a clear example of how our particular brand of Creative Intelligence resonates with clients who are all about intelligence themselves.”

Mark Cripps, Global Head of Marketing Innovation and Digital Acquisition at The Economist said: “We were looking for an Agency with the capability to deliver direct and digital creative services at scale. In Proximity, we found more than that – they operate at the intersection of performance & content marketing too”.