The Distillery Project Presents Fresh Thyme Market as a Sensory Experience in Easter Ads
Full-service advertising agency The Distillery Project (TDP) is launching a set of ads to reinforce Fresh Thyme Market as the source of real, quality food for Easter.
'Spring Bounty' is a continuation of the “Get Real” brand campaign TDP created for Fresh Thyme Market in 2021. The objective of this specific spot was to grow the platform and drive consideration for the retailer as an exciting and affordable farm-to-table option for a healthier Easter meal.
In the 30-second spot, a family is settling down to a healthy meal at a table set in a field while a rabbit peeks out from over the tall grass to check out the scene. The carrots and asparagus appear garden fresh, and the ham is glistening. The curious rabbit can’t help but get a closer look and smell. “Look, it’s the Easter bunny!” a boy says. The ad tags with “Get Real.”
“Our task was to show how Fresh Thyme delivers on the promise of ‘real’ by providing shoppers with real, local, organic, and hand-picked options for a memorable Easter meal,” Jane Condon, copywriter at TDP said. “Using the Easter bunny as our guide, we wanted to excite viewers, make them consider the sources of their food, and show how FTM makes quality and value an everyday possibility.”
The ad is running on TV through April 17 in Chicago and Evansville, Illinois; Ft. Wayne, Indianapolis, Lafayette, South Bend, and Terre Haute, Indiana; Des Moines, Iowa; Quad Cities, Illinois/Iowa; Detroit, Grand Rapids, and Lansing, Michigan; Milwaukee, Minneapolis; St. Louis, Missouri; Rochester, New York; Cincinnati, Cleveland, Columbus, Dayton, and Toledo, Ohio; Pittsburgh, Pennsylvania; and Green Bay, Wisconsin.
The hyperlocal cable TV buy includes A&E, AMC, Animal Planet, Comedy Central, CMT, Discovery, ESPN, ESPN2, Food Network, Freeform, FS1, Game Show Network, Hallmark, HGTV, HLN, History, NatGeo, Nick, OWN, Paramount, SyFy, TBS, TNT, Travel, Weather, and USA. There’s also a 15-second cutdown and two six-second spots titled “Carrots and Ham.” These shorter executions are not paid media and will run online.
