The Diner and Muxic Join Forces to Position Mexican and Latin American Talent for Sync Licensing

Production music library, The Diner, has partnered with MUXIC, the Music Tourism Office for the government of Mexico, to promote and represent the MUXIC catalogue of artists for sync licensing. Since 2007, The Diner has been serving its clientele of premium production music for advertising, TV, and Film. With over 40,000 exclusive music tracks, full customization and splits available, and seasoned creative directors continually bringing in fresh talent, The Diner is already considered a 'full-service' music library. This new agreement will elevate the business to new heights, positioning the company further ahead of their competitors. With the addition of the MUXIC alliance, The Diner will be expanding its roster to Mexico and introducing clients to the latest trends in Latin music. 

“With this partnership we are now able to offer more than just high-quality, authentic Latin music. This catalogue holds the significance of representing Mexican and Latin American culture, adding a powerful and unique creative dimension for our clients,” Charlie Cervone, Director of Creative Licensing for The Diner. 

Representation is key. The Diner is committed and excited to embrace opportunities that will not only broaden its sound, but also provide further opportunities for multicultural inclusivity. The partnership was developed between Christian Celaya, creative director of The Diner, and Renee Mooi, director of MUXIC, with a strong commitment to finding spaces for the development of Latin talent and with the certainty that representation in the global market is essential to strengthening the local market. MUXIC is a project that was developed by the artistic group MOOI COLLECTIVE in collaboration with the Secretary of Tourism of Mexico City, different agents and specialised companies from the music and entertainment industry. MUXIC SYNC is a new branch. “When I learned of MUXIC, I was inspired by their goal to renew and strengthen the image of Mexico City through cultural projects that reflect the real Mexico while generating relationships and opportunities for talent in Latin America,” states Christian. “As a Mexican-American myself and with the support of my company, it was a no-brainer that The Diner should collaborate with MUXIC SYNC to position new talents in the international market. Our goals are aligned.” 

In charge of the development and curatorship of MUXIC SYNC is Fernando Dimare, a musician and producer specializing in synchronisation for the international market with more than 15 years of experience in the field. “I am very proud to represent this new wave of emerging talent both in Mexico and Latin America through MUXIC. Leading this project means I am able to integrate a niche non-existent in the music industries until now.”

There is a strong element of reciprocal exposure in the deal. Not only are clients of The Diner being exposed to incredible talent, but the Latin artists are also being given an opportunity for possible synchronisations and use of their music and songs in cinema, television and advertising in Mexico, the USA, and Europe. 

“As our business grows, we invest deeply in diversity and inclusion initiatives that will not only expand our sonic palette, but also expose our clients, artists and company to unique resources that will continue to drive creative success. We are delighted to partner with MUXIC and expand our involvement in the Latinx music community,” Sydney Ferleger, president of The Diner.