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Creative

The Chase Is On In This New NASCAR Film From Ogilvy & Mather

The online videos have received more than 10 million views

The Chase Is On In This New NASCAR Film From Ogilvy & Mather

NASCAR has been in the midst of a successful campaign, in partnership with Ogilvy & Mather, called Ready.Set.Chase to promote the 2016 Chase for the NASCAR Sprint Cup, which culminates with this new spot.

It's a unique program inspired by iconic chase scenes in classic Hollywood action films and taps top production talent (Jonathan Taylor -- Independence Day, Willy Wonka, etc.) to create social videos of high-profile NASCAR drivers reenacting what happened on the racetrack. You can check out some of the other content to date here: Teaser Film, Episode one and Episode two.

Ogilvy & Mather and NASCAR come together to watch each race prior to fleshing out the storyline -- a direct reflection of how the events of the raceway unfold during the gruelling 10-week playoffs. Every major crash, pit stop, or engine failure that might happen in the race, is worked into the script of each film in real time. With each film, there is a less than 24-hour turnaround from the final round’s race, to cameras rolling. 

The videos have received more than 10 million views and NASCAR’s social-first strategy has resulted in a +92% year-over-year increase in the brand’s social engagement. 

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Creative Agency

Creative Agency: Ogilvy & Mather

Chief Creative Officer: Teddy Lynn

Group Creative Director: Terry Finley, Aaron Mosher, David Yankelewitz

Senior Art Director: Chad O’Connell

Production Company

Production Company: Feel Films

Executive Producer: Nick Hirschkorn

Director: Jonathan Taylor

DOP: Joe Cicio

Producer: Bona Orakwue

Offline

Editor: Adam Leibowitz, Jason Painter

Edit Assistant: Chris Wronka

Post Production / VFX

Post Production Company: Beast / Method / Company 3

Flame Artists: John Shea, Scott Bravo

Colourist: Billy Gabor

VFX Supervisor: Christian Matts

Producer: Jennifer Gothard

Music

Composer: Vincent Pedulla

Creative Director: Ian Dalsemer / J Bonilla

Executive Producer: Kate Gibson

Music Agency: The Elements

Sound Mix: Sound Lounge

Sound Design: Henry Boy, Bill Chesley

Category: Automotive , Cars

Genre: Digital , PR