While typical video game advertising is done with CG animation, Team One took a different approach through the emotional power of film, and created a series of seven live action shorts set in 1962 during the height of the Cold War. Over the course of five months, the films were released to unfold a story line that pulled the viewer along by challenging them to read between the lines and piece together clues.
You can see all the previous films here.
The final chapter, “The Aftermath,” takes gamers through a journey of all previous films, tying them together in the aftermath of a climatic battle in small town America. It resolves the questions raised over the five-month campaign while saving the most tantalizing answers for those who play the game, which will be available in stores on August 20.
Credits
Client: 2K
Ad Agency: Team One
Chief Creative Officer: Chris Graves
Executive Creative Director: Alastair Green
Associate Creative Director: Phil Henson
Copy Writer: Patrick O’Rourke
Account Executive: Drew Porter
Account Director: Nathan Smith
Producer: Jenny Valladares
Art Director: Nicky Veltman
Executive Producer: Sam Walsh
Production: Recommended Media
Director: Henry Hobson
Executive Producer: Phillip Detchmendy
Line Producer: Stephanie Scire
DP: Adam Kimmel
Edit: Editor: Gabe Diaz