The Brave New Now Appointed to Launch Business & Leisure Complex

Omnam Investment Group have announced the appointment of Amsterdam agency The Brave New Now to position and launch their new €80 million business and leisure complex. 

Situated in Amsterdam West, the complex will cover 45,000sqm and will be the largest convention hotel centre in Amsterdam when it opens its doors in 2016. Omnam Investment Group CEO David Zisser identified the complex as “an opportunity to be the catalyst for regeneration of this key Amsterdam location, mirroring similar redevelopments in major cities around the world, such as Shoreditch located in the East End of London, or the Bronx located north of Manhattan.”

The building comprises 28,000sqm conference hotel offering 500 guest rooms designed by world-renowned award-winning designer and interior architect Karim Rashid. It will be a global destination for tourists and locals as well as business travellers coming into Amsterdam, with key functions of the complex being operated by international players.

The Brave New Now have pulled in some impressive projects from global brands such as Kellogg’s and Gruppo Campari, since launching at the end of last year.  This latest appointment further establishes the agency as a serious contender, both locally and internationally.

Founded by Hazel Livingstone, Roger Leebody and Gillian Glendinning, The Brave New Now is built on over 50 years’ collective experience in advertising and has a refreshingly straightforward, no ego approach. 

The agency’s mantra is to ‘work hard, fast and smart’ and it’s clearly paying off.  Tali Bielski, Brand and Marketing Manager for Omnam Investment Group stated: “The Brave New Now’s passion, enthusiasm and collective experience were key factors behind this appointment. We wanted a partner who could match the ambition and vision of our exciting and unique complex and The Brave New Now reflected exactly that, in their thinking and their approach.” 

Hazel Livingstone CEO stated: “To be involved in this unique project at such an early stage, to help define and create the vision, is a rare opportunity and one that we are truly excited about. The fact that we are helping to create a new destination right here in Amsterdam is something we are particularly proud of. This is a big year for us and we’re looking forward to delivering the kind of creativity that gets results.”