"The Best of Fashion Happens Backstage"

Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture.

Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk.

The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept 'True Fashion'.

All fashion events are being hosted online in September. An AlmapBBDO creation, the campaign is being aired in Brazil, the United States, Asia, and Europe. Times Square, for example, has been the recipient of a special OOH spot.