The Australian Turf Club Presents 'The New Breed' via Droga5 Sydney

The ‘New Breed Prepares’ campaign created by Droga5 Sydney aims to herald a new era of racing in Western Sydney celebrating the first year of the Golden Slipper Carnival at Rosehill Gardens.

Promising three unsurpassable weeks of racing within the 2015 Sydney Autumn Racing program, the Golden Slipper Carnival includes Cellarbrations Ladies Day on 14 March, Sydney’s premier race day the Tooheys New Golden Slipper Day on 21 March and Western Sydney Legends Day on 28 March.

Championing Tooheys New Golden Slipper Day, the Australian Turf Club’s campaign distinctly focuses on Rosehill Gardens and the characteristics that make it and the Tooheys New Golden Slipper great. With $10m in prize money on offer, the Golden Slipper Carnival will see Western Sydney play host to Australia’s biggest race day with five Group 1 races and of course fashion events and entertainment.

Tony Partridge, Australian Turf Club chief operating officer said: “The new-look Golden Slipper Carnival promises to be one of the most impressive sporting events of the year. No race in Australia influences breeding and yearling sales as much as the Tooheys New Golden Slipper and it is the New Breed of horses and their future progeny that will rocket to stardom by winning the race."

"With so much on offer at Rosehill Gardens this year, our new campaign aims to elevate racing in Western Sydney appealing to both traditional and new racing enthusiasts all around the country,” he added.

The campaign showcases the action-packed atmosphere synonymous with the Golden Slipper Carnival, whilst putting the real stars of the day, the two year old thoroughbreds into the spotlight.

Shot at the Inglis stables at Randwick, the parallels throughout the campaign play on the preparation taken by both young thoroughbreds and young punters before a race day, where the next generation of race-goer meets the next generation of racehorse.

The campaign presents an energetic and youthful tone whilst retaining the aspirational values associated with The Australian Turf Club, depicting The Tooheys New Golden Slipper as a real occasion, with a sense of style.

The campaign includes 30 second TV commercials, print, outdoor and digital executions, out to market from 16 February 2015.