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The All England Lawn Tennis Club Looks Overseas to New Audiences with ‘The Hill in New York’

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Momentum Worldwide creates a recreation of the iconic Wimbledon landmark

The All England Lawn Tennis Club Looks Overseas to New Audiences with ‘The Hill in New York’

As The Championships 2022 marks 100 years of Centre Court at Church Road, the All England Club is looking to the future and bringing a slice of the world’s most iconic tennis tournament Stateside. ‘The Hill in New York’, a recreation of the iconic Wimbledon landmark in Brooklyn Bridge Park, It will welcome approximately 1,000 ticket holders per day across the final three days of The Championships (Friday 8 – Sunday 10 July).

Visitors to ‘The Hill in New York’ will be able to watch the Gentlemen’s Semi-Finals, Ladies’ Singles Final and Gentlemen’s Singles Final, just as if they were on The Hill at SW19. With supplementary live entertainment and surprise performances, guests can immerse themselves in the quintessential British tradition and fare, including a unique Timeline Walkway experience which transports fans back in history through a display of images from the past decade, celebrating 100 years of Centre Court and, in turn, Wimbledon’s legacy.

Designed with Momentum Worldwide to replicate the original Hill, which turns 25 years this year, ‘The Hill in New York’ will be surrounded by Wimbledon’s signature florals, masterminded by veteran groundsmen and gardeners. Adding to the true British experience, lucky ticket holders will be greeted by Wimbledon stewards, enjoy Wimbledon-inspired gin serves at the Sipsmith English Garden Bar, and iconic picnic hampers.

Chris Weil, chairman & CEO, Momentum Worldwide, comments: “Wimbledon is a sporting milestone in the summer season and has always been centred around people coming together to enjoy watching tennis in an iconic setting. Being able to recreate this experience in New York and beyond is incredibly exciting.”

Alexandra Willis, Communications and Marketing Director at Wimbledon, said: “We are delighted to be bringing one of Wimbledon’s most popular traditions to a new audience across the pond. By recreating ‘The Hill in New York’, we aim to give American fans a taste of a truly Wimbledon experience over the final three days of this year’s Championships, not only appealing to existing tennis fans, but to sports fans and experience lovers, young and old, and hopefully, encouraging them to become Wimbledon fans for life.”

Watching The Championships on The Hill first became a Wimbledon tradition in the 1990s, when, following its unveiling in 1997 alongside the new No.1 Court, it became the home of ‘Henmania’ as the former British No.1 Tim Henman held the British public’s heart on his racket for the best part of a decade. Re-christened Murray Mound, Heather’s Hill, and even ‘The Emma-layas’, The Hill has become synonymous with British culture and the unique feeling of camaraderie, where fans are able to experience Wimbledon’s unique atmosphere together.

Alexandra Willis continued: “Wimbledon is privileged to be an event and brand that transcends tennis, with traditions and characteristics that have helped to shape the folklore of fandom that have made it a bucket-list event. It is these traditions, such as our hand-picked strawberries, iconic grass courts, and electric atmosphere, that we hope to bring to life for American fans with ‘The Hill in New York’, giving them a taste of Wimbledon, even though they are an ocean away.”

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Momentum Worldwide, Thu, 30 Jun 2022 14:13:13 GMT