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The AICP Next Awards Announces 2016 Winners

AICP, 3 months, 2 weeks ago

Chief Creative Officer of Fallon Worldwide Jeff Kling served as this year’s AICP Next Awards Judging Chair

The AICP Next Awards Announces 2016 Winners

The AICP Next Awards debuted last night at The Tishman Auditorium At The New School. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.  Jeff Kling, Chief Creative Officer of Fallon Worldwide, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing here.  Each year, the honoured work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential Architecture, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honour went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honour directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka, an incubator for social entrepreneurs who are using their companies as a platform for good.

The Jury Presidents  and Curators At Large for the AICP Next Awards were: Enrico  Balleri, Nike (Curator At Large); Winston Binch, Deutsch North American (Website); Susan Credle, FCB Worldwide (Integrated Campaign); Colleen DeCourcy, Wieden + Kennedy (Viral/Web Film); James Frey, Full Fathom Five (Branded Content); Erica Hoholick, TBWA/Media Arts Lab (Mobile); Nick Law, R/GA (Innovation); Karl Lieberman, Wieden+Kennedy (Curator At Large); Chris Milk, VRSE.works (Virtual Reality); Jaime Robinson, Joan (Social); Kirk Souder, enso (Cause Marketing); Anthony Sperduti, Partners & Spade (Experiential Architecture); and Franklin Tipton, Odysseus Arms (Experiential).

Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music for the event.

 Kling served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns – Netflix – “House of Cards – FU 2016” | BBH New York; REI – “#OptOutside” | Venables Bell & Partners and Vodafone Romania – “Sunday Grannies” | McCann Bucharest – presented live case studies.

The additional AICP Next Awards winners are:

Next Viral/Web Film

S7 Airlines/OKGO “Upside Down & Inside Out”

Production/Development Company: Bob Industries

Advertising Agency: Tutkovbudkov

 

 

The Ad Council “Love Has No Labels”

Production/Development Companies: Persuade Content, Mindride

Advertising Agency: R/GA

           

Next Branded Content

Old Spice “Make A Smellmitment”

Production Company: MJZ

Advertising Agency: Wieden+Kennedy

 

S7 Airlines/OKGO “Upside Down & Inside Out”

Production/Development Company: Bob Industries

Advertising Agency: Tutkovbudkov

 

Next Virtual Reality

Twentieth Century Fox Home Entertainment “The Martian VR Experience”

Production/Development Companies: Fox Innovation Lab, The Virtual Reality

Advertising Agency: Cohn & Wolfe

 

The New York Times “The Displaced”

Production/Development Company: Vrse.works

Advertising Agency: The New York Times

 

Clinton Global Initiative “Inside Impact: East Africa”

Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces

Advertising Agency: Matter Unlimited

 

Next Website

Taco Bell “Ta.co”

Advertising Agency: Deutsch

 

Google “Lightsaber Escape: A Chrome Experiment”

Production/Development Company: Unit9

Advertising Agency: 72andSunny

 

Volkswagen Golf R “Unleash Your Rrrr”

Production/Development Company: Steelhead

Advertising Agency: Deutsch

 

Next Social

Beats By Dre “Straight Outta”

Advertising Agency: R/GA’s Hustle

 

Gap “Spring Is Weird”

Production/Development Company: PRETTYBIRD

Advertising Agency: Wieden+Kennedy New York

 

The Ad Council “I Am A Witness”

Production/Development Company: Moonbot Studios

Advertising Agency: Goodby Silverstein & Partners

 

Next Mobile

L’Oreal Paris “L’Oreal Make Up Genius”       

Production/Development Company/Advertising Agency: McCann Paris

 

Nike “Pace Station”

Advertising Agency: R/GA

 

Domino’s “Emoji Ordering”

Production/Development Company: Image Brew

Advertising Agency: CP + B

 

Next Cause Marketing

No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Production/Development Company: Garlic TV

Advertising Agency: DDB Spain

 

Chicago Ideas “Music Vs. Gun Violence”

Production/Development Company: Cutters

Advertising Agency: Leo Burnett Chicago

 

The Ad Council “Love Has No Labels”

Production/Development Companies: Persuade Content, Mindride

Advertising Agency: R/GA

 

The Ad Council “I Am A Witness”

Production/Development Company: Moonbot Studios

Advertising Agency: Goodby Silverstein & Partners

 

Next Experiential

States United To Prevent Gun Violence “Guns With History”

Production/Development Company: Rival School Picture

Advertising Agency: Grey New York   

 

Art Institute of Chicago “Van Gogh BnB”

Production/Development Company: Ravenswood Studio

Advertising Agency: Leo Burnett Chicago

 

Microsoft “Survival Billboard”

Production/Development Companies: MRM, Momentum Worldwide

Advertising Agency: McCann London

 

No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Production/Development Company: Garlic TV

Advertising Agency: DDB Spain

 

Next Innovation

Netflix “Netflix Socks”

Production Company/Advertising Agency: Deeplocal