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Creative

The Advertising Club of New York Refreshes Brand to Address Changing Industry

Logo created by gyro New York incorporates plus symbol to reflect expanded membership base and link Ad Club properties

The Advertising Club of New York Refreshes Brand to Address Changing Industry

The Advertising Club of New York, the 121 year-old non-profit organisation serving the advertising industry, today unveiled a new brand identity, logo and website. The new logo was designed by leading B2B agency, gyro New York and utilizes a plus sign to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients.

The Ad Club’s mission is to connect and serve the entire marketing and advertising ecosystem.

Gina Grillo, President of the Ad Club, said: “For 121 years, the Ad Club has connected professionals around a shared experience and passion in the name of exchanging ideas and best practices in business. We now have a brand identity that expresses this at the highest level. The gyro team has been nothing short of spectacular in terms of their strategic and creative excellence.”

The new brand identity and visual language is the first refresh of The Ad Club’s brand in more than a decade. The centrepiece of the logo is the plus sign which links all of the 20-plus powerful Ad Club properties including the prestigious Andy Awards. At the same time, the plus sign also represents what a membership adds to members’ careers as well as what The Club adds to the industry in terms of diversity, education and creativity. Three distinct colours are used to identify the Ad Club’s pillars: Educate (purple), Empower (orange) and Celebrate (pink). The plus sign changes colour depending on which pillar is represented in event invitations, news announcements, etc.

Mari Kim Novak, Chairman of The Ad Club’s Board, said: “The Ad Club is a connector. I can’t think of another logo more appropriate for today’s business and how we at the Ad Club work. Thank you, gyro.”

The new brand look-and-feel is being rolled out across all of the Ad Club properties, communications and marketing materials. To kick it off, theadvertisingclub.org web site has been fully redesigned and will launch in September. The new site will be supported via digital ads and other channels.

Kash Sree, Executive Creative Director at gyro New York, said, “The logo is based on heraldry which, by definition, is a system that brings families (and in this case also disciplines together). We borrowed a page from history to inform the future of the Ad Club. We were honoured to help drive this amazing organisation forward.”

Creative Agency

Creative Agency: gyro New York