Tesco Mobile Keeps You Connected with Your 'Parent Posse'

BBH London returns with the second instalment of its latest campaign for Tesco Mobile. New Parent Posse is directed by Blink's Fred Rowson.

In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined eight years ago when all of their kids were born. Thanks to the amazing but very keen dad, Eddie, who is with Tesco Mobile, Flora's still receiving updates on his son Max – all these years later. Despite moving 'off grid,' it’s clear to Flora that Tesco Mobile’s excellent coverage has allowed Eddie to stay connected, prompting her to sign up herself. Once again, we’re in the middle of a very relatable group chat, staying a little too connected.