Terrifying Trips Show Why You'd Better Get a Travelodge
UK-based budget hotel brand, Travelodge has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway - helping millions of people to get out there and do their thing, whether that is for business or leisure, at a great price. Partnering with creative agency isobel and director collective TRAKTOR, the hotel chain has released two films that showcases some disastrous alternatives to staying in a Travelodge.
'Better get a Travelodge' launched on Friday with two hero ads being aired during the opening match of the Rugby World Cup on ITV and then on Channel 4 during hit-show Gogglebox. The TV ads feature two examples of people debating how to plan a travel trip - showing first the hellish holiday, and then the dreamy Travelodge experience, courtesy of its new 'next generation Travelodge rooms'. Pairing some visual comedy with witty dialogue, the spots capture Travelodge as the ideal base for any journey away, and are accompanied by out of home (OOH) advertising too.
The OOH placements will be on display in major transport locations such as National Rail and London underground stations, service stations, road sides and city centres. Not to mention radio ads and digital/social content that will further expand on the different occasions where you ‘Better get a Travelodge’.
“We are delighted to have the opportunity to work with the nation’s go-to hotel brand on this new campaign," said Paul Houlding, founder of isobel. "It personifies the fact that whoever you are, wherever you're going, you will always find a great-value Travelodge hotel close to where you need to be. Our campaign will certainly put a smile on people's faces and continue to build the love for this iconic British brand."
As well as isobel, its newly appointed independent creative agency, Travelodge worked with the7stars and its existing digital media agency, Spark Foundry, to help launch this new campaign.
