Together with client Match Masters, True Motion Pictures created the brand's first campaign for the German market.
Match Masters is the world’s first multiplayer Match-3 game with a special twist - players match against people all over the world.
The 'Match Dich Locker' campaign features Boris Becker in four humorous and absurd TVCs, showing the tennis legend becoming a successful Match Master pro.
In the first spot Boris Becker is a guest on a TV show. When a make-up artist forgets her mobile in front of the tennis legend, Boris falls under the spell of the game.
The second clip captures Boris Becker’s way to the top, as he evolves from Match Master novice to world-renowned player.
The third installment tells the story how the world’s best Match Master is challenged – even in his spare time.
In the final spot we see how the tennis legend coaches a new generation of Match Master players.
True motion pictures was responsible for the development and production of the campaign. The campaign was directed by duo Shootingmonkeys.
The campaign will air on 22/01/01.