Tennessee Unwraps Adventure for Holiday Playcation Catalogue

Tennessee is making it easy to give the gift of travel this holiday season. More than ever, parents want to gift their kids’ experiences, but they still want to unwrap gifts. Tennessee Playcation makes it easy to do both. Here’s a quick overview:

• Taking a page from the time-honoured tradition of making your holiday wish list from a toy catalogue, Tennessee is launching its first-ever toy catalogue – the Tennessee Playcation
• 100,000 physical catalogues are being mailed to consumers in key tourism markets

• The catalogue offers 88 pages of fun for the whole family; parents can purchase 25 toy builds inspired by Tennessee’s biggest attractions – from Dollywood and the Great Smoky Mountains to Graceland in Memphis; the Tennessee Aquarium in Chattanooga; Grand Ole Opry in Nashville and Bristol Motor Speedway

The website will feature a downloadable, printable version of the catalogue

This gift guide, poised to rival seasonal favourites like the Amazon Toy Catalogue and other major retailers, marks a unique milestone as the first-ever holiday catalogue for children inspired by tourism.