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Telstra Launches Ambitious ‘Better on a Better Network’ Campaign With Bear Meets Eagle on Fire and +61

07/06/2024
Advertising Agency
Sydney, Australia
569
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Cast from a wide variety of authentic Australians from all over the country, the characters come to life as everything from father and son krills and blokey wattle flowers, to larping Tasmanian devils and teenage goth cockatoos
Telstra’s ‘Better on a Better Network’ campaign demonstrates Telstra’s position as the largest and most reliable telecommunications provider through 26 stop-motion films - each of which focuses on a specific location around Australia and the uniquely idiosyncratic characters who live there and benefit from better coverage.

The result is an undeniably Australian series of spots built around the idea that everywhere is better on a better network.

To bring this series to life, BMEOF and +61 partnered with award winning director Jeff Low at Revolver. Low brought on acclaimed animation director Tobias Fouracre, whose experience on Isle of Dogs and Fantastic Mr Fox made the duo perfectly suited to bring the unique production to life.

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