20,000 Colourful Dominos Feature in Striking Telstra Campaign

Telstra and +61 have partnered with director Dan Tobin Smith and art director Rachel Thomas to bring Telstra’s seamless Home Internet experience to life with a visually striking campaign.

Utilising a practical theatrical set and thousands of colourful dominoes, the striking films celebrate beautiful internet performance. The bespoke set was built for real in a large studio space with talented set designers, including some of the world’s best domino experts.

Telstra chief marketing officer Brent Smart said, "This distinctive campaign is designed to capture the imaginations of Aussies and stand-out in a market where everyone continues to focus on tired rational proof points. With the help of a team of domino experts (yes, that’s a real job), we built a bespoke set with a series of elegant domino runs using more than 20,000 real dominos. Beautiful.”

“It's a very simple idea where the elegance of the execution reinforces the message," said Micah Walker, chief creative officer, Bear Meets Eagle On Fire.