Tecate and Sylvester Stallone Celebrate Mexicans Who Dare to Say ‘No'

Being brave, enjoying life, and daring to say “no”—this is the message behind Tecate’s latest campaign, the Mexican beer brand. The campaign enlists the help of legendary actor Sylvester Stallone and features high-quality production that enhances its iconic imagery through special effects.

The centrepiece of the campaign is a 60-second spot directed by Armando Bó, an Oscar-winning filmmaker known for co-writing Birdman, with co-direction by Sebastian Lopez. Starring Sylvester Stallone, who has collaborated with the brand for over a decade, the ad features the actor soaring atop Tecate’s iconic eagle to come to the aid of the indecisive.

Stallone rides a giant, digitally created eagle, brought to life using the same visual effects techniques as House of the Dragon. The epic scene is set to Andrea Bocelli’s Por Ti Volaré, adding a dramatic and emotional touch to the production.