Los Angeles based Team One, Publicis Groupe's fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’ new line of inventor kits, which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in.
Team One partnered with ShadowMachine, one of the top animation studios in the world, to create three 30-second stop-motion animation spots showing how the Base Inventor Kit, the Electronic Music Inventor Kit and the Space Rover Inventor Kit challenge kids to build and customize fun, playful inventions.
Inspired by makers, breakers, tinkerers and troublemakers, Team One conducted interviews with real kids to ensure that each video captured the ethos of littleBits’ #MakingChangemakers philosophy by drawing on kids’ limitless imaginations. The full campaign involved seven animators and over 150 hours of shoot time.
“Kids are scrappy, crafty little creative engines that can dream up anything,” said Chris Graves, chief creative officer at Team One. “We wanted to capture that pure, unadulterated imagination with spots for littleBits that feel equally crafty and creative. And who wouldn’t want a Bear Bot?”
ShadowMachine has produced many television series, including BoJack Horseman, Final Space and Robot Chicken, and the studio is also well-known in the advertising world for its stop-motion work. Its next project is the upcoming Netflix production of Guillermo del Toro’s Pinocchio in collaboration with the Jim Henson Company. Its world-class crew of artists, designers, directors and animators have also worked on feature films such as Coraline, The Boxtrolls, and The Nightmare Before Christmas.
"littleBits has always been at the forefront of the maker movement, so it was important to us to work with true makers to create these beautifully imaginative stop-motion animation videos for our three new STEAM inventor kits," said Ayah Bdeir, founder and CEO, littleBits. “Team One and ShadowMachine’s work reflects the creative and curious minds of kids, empowering them to find inspiration in the world around them as they tackle the epic challenges ahead."
AGENCY: TEAM ONE
Janet Anderson Associate Director of Business Affairs
Jesse Blatz Creative Director
Chris D’Rozario Executive Creative Director
Chris Graves Chief Creative Officer
Elliot Klein Account Executive
Matt Lanzdorf Creative Director
John McGonigle Management Director
Jason Stinsmuehlen Group Creative Director
Angela Stowers Project Manager
Jenny Valladares Senior Producer
Sam Walsh Executive Producer
PRODUCTION: SHADOW MACHINE
Alexander Bulkley Executive Producer
Corey Campodonico Executive Producer
Jed Hathaway Executive Producer
Ross Shuman Director
Musa Brooker Animation Director
Jack Zegarski Producer
Rachel Horvath Production Manager
Danny Wilkinson Production Coordinator
Eric Adkins Director of Photography
Paul Guglielmo 1st A/C
Jason Kolowski Production Designer
Greg Pinsoneault Art Director
Jeff White Lead Set Builder
Nellie Veitenheimer Set Builder
Maria Salehi Prop Maker
Victoria Cloyes Set Dresser
Rachel Mark Lead Painter
Leah Olbrich Puppet Supervisor
Alex Alemany Fabricator
Nikki Rice Malki Fabricator
Jennifer Fournier Costume Designer
Ivy Isenberg Casting Director
Gregory Sesma Storyboard Artist
Blake Larson Storyboard Artist
Jeff Bounthavong Graphic Designer
Tennessee Norton Animator
Christina Brous Animator
Misha Klein Animator
Yu Yu Assistant Animator
Sequoyah Madison Assistant Animator
Jackie Cadiente Assistant Animator
Nick Blake Lead Animation Rigger
Dick Kaneshiro Animation Rigger
PRODUCTION: ANCIENT ORDER OF THE WOODEN SKULL
Kyle Arneson Creative Director
EDITORIAL & VFX: SHADOWMACHINE
Matt Mariska Editor
Andrew Babick VFX Supervisor
Larry Ho VFX Artist
COLOR: C03
Dave Hussy Colourist
MUSIC & SOUND DESIGN: ROBOT REPAIR
Doug Darnell Sound Designer
Aaron Alden Music
Mike Schanzlin Music
Kael Alden Music
MIX: JUICE STUDIOS
Bruce Bueckert Sound Engineer
Dawn Redmann Executive Producer
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