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Creative

Team One and ShadowMachine Partner for littleBits’ New Line of STEAM Inventor Kits

Stop-motion animation spots inspire kids to be changemakers

Team One and ShadowMachine Partner for littleBits’ New Line of STEAM Inventor Kits

Los Angeles based Team One, Publicis Groupe's fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’ new line of inventor kits, which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in.

Team One partnered with ShadowMachine, one of the top animation studios in the world, to create three 30-second stop-motion animation spots showing how the Base Inventor Kit, the Electronic Music Inventor Kit and the Space Rover Inventor Kit challenge kids to build and customize fun, playful inventions.


Inspired by makers, breakers, tinkerers and troublemakers, Team One conducted interviews with real kids to ensure that each video captured the ethos of littleBits’ #MakingChangemakers philosophy by drawing on kids’ limitless imaginations. The full campaign involved seven animators and over 150 hours of shoot time.



“Kids are scrappy, crafty little creative engines that can dream up anything,” said Chris Graves, chief creative officer at Team One. “We wanted to capture that pure, unadulterated imagination with spots for littleBits that feel equally crafty and creative. And who wouldn’t want a Bear Bot?”

ShadowMachine has produced many television series, including BoJack Horseman, Final Space and Robot Chicken, and the studio is also well-known in the advertising world for its stop-motion work. Its next project is the upcoming Netflix production of Guillermo del Toro’s Pinocchio in collaboration with the Jim Henson Company. Its world-class crew of artists, designers, directors and animators have also worked on feature films such as Coraline, The Boxtrolls, and The Nightmare Before Christmas.


"littleBits has always been at the forefront of the maker movement, so it was important to us to work with true makers to create these beautifully imaginative stop-motion animation videos for our three new STEAM inventor kits," said Ayah Bdeir, founder and CEO, littleBits. “Team One and ShadowMachine’s work reflects the creative and curious minds of kids, empowering them to find inspiration in the world around them as they tackle the epic challenges ahead."



CREDITS

AGENCY: TEAM ONE

Janet Anderson Associate Director of Business Affairs

Jesse Blatz Creative Director

Chris D’Rozario Executive Creative Director

Chris Graves Chief Creative Officer

Elliot Klein Account Executive

Matt Lanzdorf Creative Director

John McGonigle Management Director

Jason Stinsmuehlen Group Creative Director

Angela Stowers Project Manager

Jenny Valladares Senior Producer

Sam Walsh Executive Producer

PRODUCTION: SHADOW MACHINE

Alexander Bulkley Executive Producer

Corey Campodonico Executive Producer

Jed Hathaway Executive Producer

Ross Shuman Director

Musa Brooker Animation Director

Jack Zegarski Producer

Rachel Horvath Production Manager

Danny Wilkinson Production Coordinator

Eric Adkins Director of Photography

Paul Guglielmo 1st A/C

Jason Kolowski Production Designer

Greg Pinsoneault Art Director

Jeff White Lead Set Builder

Nellie Veitenheimer Set Builder

Maria Salehi Prop Maker

Victoria Cloyes Set Dresser

Rachel Mark Lead Painter

Leah Olbrich Puppet Supervisor

Alex Alemany Fabricator

Nikki Rice Malki Fabricator

Jennifer Fournier Costume Designer

Ivy Isenberg Casting Director

Gregory Sesma Storyboard Artist

Blake Larson Storyboard Artist

Jeff Bounthavong Graphic Designer

Tennessee Norton Animator

Christina Brous Animator

Misha Klein Animator

Yu Yu Assistant Animator

Sequoyah Madison Assistant Animator

Jackie Cadiente Assistant Animator

Nick Blake Lead Animation Rigger

Dick Kaneshiro Animation Rigger

PRODUCTION: ANCIENT ORDER OF THE WOODEN SKULL

Kyle Arneson Creative Director

EDITORIAL & VFX: SHADOWMACHINE

Matt Mariska Editor

Andrew Babick VFX Supervisor

Larry Ho VFX Artist

COLOR: C03

Dave Hussy Colourist

MUSIC & SOUND DESIGN: ROBOT REPAIR

Doug Darnell Sound Designer

Aaron Alden Music

Mike Schanzlin Music

Kael Alden Music

MIX: JUICE STUDIOS

Bruce Bueckert Sound Engineer

Dawn Redmann Executive Producer

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Genre: Digital