TBWA\London Wins Inaugural Grand Effie and a Gold at the Effie UK Awards

TBWA\London is all about creative work, that works.

So, they must have been thrilled to have won the inaugural Grand Effie for 'Most Effective Work' as well as a Gold for 'Sustained Success' proving our work gives way to real business results. For us, that's what it's all about.

In short,  their partnership with Lidl has driven £2.7 billion of sales and £398m profit (net of advertising spend) in the last 3 years.

The jury chair said "the decision to award Lidl the Grand Prix was unanimous because the challenge of shifting shoppers’ perceptions seamed so unsurmountable and the evidence of success was incredibly convincing and clear.”

“Winning the Grand Prix for shifting shoppers’ perceptions is a real testament to the strength of our creative and strategic chops. We are incredibly proud of the work we have delivered for Lidl over the past 5 years.” - Anna Vogt, Chief Strategic Officer