TBWA\London Is Saving the Environment Through Pizza with Sodo

TBWA\London promoted pizza start-up Sodo's healthy pizza by creating a delivery-by-runners service.

There was no money in this campaign besides a free pizza or two, with all profits going to 'Run Dem Crew.' The agency supported the local business in London and it worked. Sales have increased, a new store has now opened and the delivery-by-runner service is a now monthly thing.