TBWA\Dublin Wins Santa Rita 120 Account

TBWA\Dublin today announces its new partnership with wine brand Santa Rita 120.

Already a well-known brand in Ireland, Santa Rita 120 is now priming itself for growth in other key markets. To facilitate such expansion, Santa Rita 120 has enlisted the strategic and creative services of TBWA\Dublin, impressed by the agency’s experience with alcohol brands on a global scale.

 

Since establishing the partnership, TBWA\Dublin has travelled to Chile for a brand workshop and full brand immersion, enjoying a stay in Casa Real, the vineyard’s exclusive hotel, with tastings hosted by the Santa Rita 120 team.

Amy Satelle, global account director, TBWA\Dublin, “We’re thrilled to partner with the Santa Rita 120 team on the next phase for the brand. Easily one of the most recognised wine brands in Ireland, it has a history and heritage that many brand owners would kill for. As part of our strategic process, we were invited to experience this first hand in Chile, leaving the team inspired and excited to take on the challenge of developing a platform that will facilitate growth.” 

Francisca Muñiz, corporate marketing director, Santa Rita Wine Group, “Our award-winning wine brand, 120, has been a favourite among wine lovers for decades, and we are very excited to embark on a new strategic and creative process to take it to the next level. We are committed to continuing to produce exceptional wines that not only satisfy the palate but also evoke feelings of warmth, joy, and connection. Partnering with TBWA\Dublin will help us bring these emotional experiences to even more people around the world."