Taste Never Sleeps at McDonald’s

McDonald's celebrates McDonald's late-night openings with the new "Nocturnal Creatures" campaign. The creativity created by Leo Burnett speaks to the gen Z target audience who, with the arrival of spring, can return living fully during the day and at night.

A campaign that shows young people in their natural habitat, namely McDonald's, where they often meet up to share social moments late at night in front of a hamburger.

Because, as the data also says, 84.4% of GenZ loves to end the evening in company with a simple and convivial meal.

The campaign was created through a night cam which caught young people during their late-night snack.

The billboard and print campaign planned by OMD has been on air since April 2nd in the DOOH circuits of the city of Milan and in the newspaper La Repubblica on April 8th.